4 Tips for Reaching New Customers with Instagram
Instagram is one of the top most social media platforms to engage with the audience. This is widely owed to the fact that nearly 80% of the total users on the platform are heavily invested in the brand promoted on Instagram. The active nature of the platform has led to marketers seeking innovative ways to increase the engagement on the platform. With an established audience-base, communication is easy, almost convenient. However, it’s the new users which need constant creativity and a reason to participate with a new brand. Here are 4 tips to engage efficiently with new users/customers on the platform:
Consistent posts
Active brands are always top-runners when it comes to engagement with the audience. However, it is always a good idea to stick to the desired frequency of posts as per the audience. According to recent studies, 1-2 posts a day keep the page fresh and relevant, with more opportunities to grab eyeballs! Posting more than 3 times a day can be perceived as spamming by the audience. Along with frequency, timing is an integral part of engagement too, especially to stay relevant to Instagram’s algorithmic timeline. Recommended timelines include 8 AM - 9 AM and 2 PM- 5 PM.
Innovative narration
Mediocrity is in abundance on any platform, especially with respect to brand messaging which dilutes the visual inspiration nature of interaction. The audience should be captivated with the media used, be it images, video or texts, and not just marketing insights.The audience prefers a story-teller, who narrates over captions, videos, stories and profiles. In a virtual world, connection is a necessity and story-telling fills in for that experience. An emotional connection to the profile leads to a larger and more loyal audience base.
Visually aesthetic page
Instagram is essentially a visually-droven platform that promotes aesthetic content. Glossy pictures are becoming history and the heart of the platform, visually-authentic-and-aesthetic, is making a comeback. New users and customers gravitate more towards diverse perspectives and authentic representation. Perfectly-positioned avocado toasts are being replaced with earthy tones and candid shots.According to a social media report by WebDam, 60% of the best performing brands have a visually aesthetic and consistent look for all their posts. This authenticity should be in line with the identity and message of the brand.
Relevant and unique hashtags
Analyse the existing content to figure out the top-performing posts and if there is a uniformity in the content, then there is a popular hashtag which the audience likes! The number of hashtags used is equally important. A post with over 11 hashtags witnesses better engagement than other posts, and a single hashtag has the ability to elevate the engagement by 12.6%. To figure out the ideal number of hashtags, analyse how competitors and content under the same segment utilised it and experiment around the same number to discover the ideal number.
Instagram is an essential part of any marketing strategy. More engagement on the platform guarantees an upsurge on other platforms where the brand is active. It is important to maintain the quality and quantity of results to witness surprising outcomes.