Digital Marketing for The BNK Group
Like any other professional service business, architecture and interior design firms leverage digital marketing tools to reach out to prospective clients and promote their services. Building an excellent online presence has become the key to garnering greater visibility, driving website traffic, reflecting the brand persona, etc.
Before the existence of digital marketing, architecture and interior design firms were highly dependent on traditional marketing including word of mouth, printing brochures, customised proposals, and more. However, with time, customers began choosing convenience over the traditional way by seeking solutions online, thus signalling a great significance of online presence.
When an opportunity to enhance the online presence of The BNK Group- an esteemed interior design firm in Mumbai- appeared, the Futuready Media team geared up and provided a comprehensive digital marketing strategy that led to significant online growth and results for them.
Here’s how we strategised and executed a digital marketing plan for The BNK Group
Web Development & Designing
A website is a window to an organisation’s world, introducing its work, values, products, services, etc. It's crucial to any online marketing plan and represents the organisation’s online face.
Being in the design industry, the visual and design language a brand creates says a lot about it. After thorough research, we developed and designed a website that was visually driven, clean, clutter-free, simple, and easy to navigate. In addition, being developed on CodeIgniter as per the client’s brief made it a creative and responsive website. We also created lookbooks for the website that further helped the brand to present its design projects.
Website Performance Score - 73% 217% Growth in 6 Months The website performance score in July 2021 was 29 which increased to 85 in April 2022
Website Speed- 93% Improvement in 6 Months The website speed score in July 2021 was 30 seconds which was increased to 2.1 seconds in April 2022
Social Media
Apart from being an effective marketing tool, social media also helps brands to create a virtual connection and dialogue with their audience through different formats. Marketing works wonders when a brand is personified and given a human touch by talking about its challenges, team, special moments etc.
Based on the competitive analysis, we provided a strategic plan by identifying new trends and formats to increase followers and engagement on the brand’s page. The content for social media provided project details explaining the team’s process, challenges, and solutions shared by the brand. Furthermore, we engaged the audience with interactive stories and shared glimpses about the team BNK to give a personal touch to the communication.
Instagram- 715% Growth in 6 Months The Instagram followers in October 2021 were 11.2k which was increased to 91.3k in April 2022
Facebook- 35% Growth in 6 Months The Facebook page Likes in October 2021 were 17482 which was increased to 23,982 in April 2022
SEO
Having a well-planned SEO strategy with optimised content and the right keywords in place is a must. With effective SEO techniques, a brand can achieve a high rank in SERPs, search engine results page, resulting in more website traffic, increased leads, etc.
As SEO was a fairly new concept to The BNK Group, we had to plan our SEO efforts from scratch. The first step was to determine the right keywords to make the website improve its ranking, followed by executing an effective SEO strategy with both On-Page optimisation and Off-Page SEO activities.
Organic Traffic- 20.6% Growth in 3 Months The total organic traffic in October 2021 was 252 which increased to 677 in January 2022
Design
As the domain of architecture and interior design is predominantly visually based, reflecting the brand’s style, elegance, and panache through design was imperative.
Our design team leveraged its design expertise to create lookbooks and designed brochures as per the brand’s guidelines and design style. The designers ensured they maintained the existing design language and template.
Interior design and architecture clients have an abundance of online options to choose from, and therefore, creating the brand’s unique online presence to help the audience understand and connect with the brand better.was our topmost priority.
If you too want to create a compelling digital presence online then get in touch with our team.