Facebook Ad Ideas to attractyour 'Perfect' Audience

Here are a few ways which can be utilized to make Facebook Ads efficient.

There are countless ways to promote content via social media platforms, however Facebook Ads lead the chart by a huge margin. Facebook has over 1.8 billion active users on a regular basis, which guarantees a wide audience base. It is extremely important to understand how to strategise Facebook Ads in an efficient manner, to ensure that it is consumed by the target audience. Facebook posts have an organic reach in single digits only, which is one of the essential reasons to gain a grip over Facebook Ads. Here are a few ways which can be utlised to make Facebook Ads efficient.

• Create Content Bucket Campaigns for New fanst
  Quantity shouldn’t be the focus as is a common error made by content creators. The focus should be on growing the audience by reaching an unfamiliar audience, which is yet to explore the brand’s content but would be willing to invest the time in the topics.
  
  “Content bucket” campaigns are perfect as they save time invested in creating big Facebook campaigns for every content published, by creating one campaign for every published content. Every new published content gets added to this one campaign, which can be updated automatically by using the Facebook Ads manager. Select the option, content campaign and click on ad set. This brings the first ad created. It also helps in keeping a tab over which pieces of the content perform best on cost per click/view. The ads with the highest cost per click/view can be turned off.
• Re-connect with existing fans
  It is important to connect with new audiences, but it is equally essential to nurture and communicate with the existing audience. While the email database is an efficient place to begin with, Facebook retargeting ads promote new content to people who have engaged with previously published content assets.
  
  Facebook pixel can be installed on the site to retarget blog readers. It is a code added to the site’s header which helps in tracking visitors and creating a custom audience for Facebook promotions. This campaign strategy works efficiently because it helps Facebook decide which content might resonate well with the audience, rather than the content creator, while also helping new visitors visit the website.
• Associate Content with Funnel
  If only likes, comments and clicks could help in paying bills, things could have been easier. Here is a strategy that could help in promoting content as a part of the sales and marketing funnel. Content must be created with a specific customer base in mind. Since those people will be re-targeted, it is essential to create content which will definitely be clicked by the customer base. This is also crucial in identifying an audience of people who are inclined to engage with that content. This will also help the content creators get rewarded with cheap reach. Thus, this is the perfect strategy for promoting content in an economical way with higher-quality leads.

Facebook ads are the perfect way to ensure that the audience is engaged with unique content while also ensuring that the creators are compensated adequately for their efforts.