DESCRIPTION

Girnar was an established brand for tea lovers, but their website was behind the times. The outdated content didn’t reflect their branding and values, and the overall user experience was clunky — especially on mobile devices.

The Girnar website drives customers to either explore the brand or to buy from their wide range of products. Helping users quickly find what they needed was a top priority to achieve this goal, so we structured the new site around creating clear paths to brand info (Girnar), large range of products (chaichai.in), and their boutique offering for tea connoisseurs where the customer can create completely bespoke blends as per their taste (My Signature Cup). Through an ongoing SEO and Analytics partnership, we continue to help Girnar drive website traffic through monthly reporting and recommendations.