Haribol

DESCRIPTION

Haribol is a rural development initiative of ISKON’s Govardhan Eco Village (GEV). Haribol, through its initiative, wishes to bring back the original Indian practices of dairy farming through a ‘Farm to Folk’ approach. Haribol’s speciality lies in its A2 desi cow milk and the products derived from it like - flavoured milk, dahi, paneer and ghee. Their product line also includes other satvik products like cold pressed coconut and sesame oil.

To ensure that the initiative continues to hold the status of 100% quality assurance in an efficient manner, Haribol reached out to our team at Futuready Media. After understanding the business mission and vision from the client, we devised an ERP solution that would ensure that the source of the milk is known from cow to bottle. Rigorous quality checks and a hassle free collection of milk from local farmers with cows led to the successful consolidation of Haribol’s business model.

To further strengthen the connection between rural and urban dairy practices, we developed a consumer-facing website for Haribol. This not only made signing-up for milk subscriptions and dairy products easier for urban dwellers, but also educated them on the upside of A2 milk and the entire cow to bottle process. 100% of Haribol’s profits go to hunger eradication and child education. In supporting their unique business initiative, we also got the opportunity to contribute to a noble cause.