Is Your Marketing Ready to Meet the Demands of 2022?
A new year brings with itself, new trends and new strategies that the audience wishes to experiment with itself. In 2021, marketers readily embraced the digital evolution and swiftly adapted to the consistent changes in the virtual and hybrid business structure during the peak waves of the pandemic. As lives became centred around caution, marketeers started relying heavily on virtual engagement and online traffic. In a fast-paced world, staying relevant is extremely important and 2022 is about preparing for the future. Here are few trends in the digital world that are going to dominate this new year:
Evolution of influencer marketing
Most global marketing professionals on being asked the trends they planned on investing in this year, stated that influencer marketing was going to be on the top of the list. 57% of those who stated this were ones who leverage influencer marketing and find it effective, some even terming it the top ROI-Generating trend. Influencer marketing has evolved from being an intriguing trend to a commonly-used marketing trend. Influencers are said to master the platform and know better about the topics than anyone else. When marketers collaborate with influencers and industry-leaders, the brand-awareness peaks, thereby leading to new audiences joining the brand’s wagon.
Shorter videos for marketing
Video marketing has always been a popular form of marketing among the audience. A short survey in the field of effective marketing discovered that short video content are the second most effective marketing trends that are currently being used. More than 31% marketers are banking on this because they consider short videos as an effective form of marketing. What makes it so desirable is the less bandwidth needed to create these videos. The video form aligns perfectly with the fast-paced attention span of the online audience which believes in scrolling till something unique comes up.
Posts over ephemeral content:
When stories and disappearing features were introduced on social media platforms, the audience was in awe. However, the 24 hour rule didn’t sit well with them for too long, especially when it came to brands. Most brands have observed that standard posts, videos and live streams that can be viewed days or weeks later are more effective when it comes to marketing campaigns. A survey revealed that 44% of global marketers look forward to elevating their social media presence by investing in permanent social media content, while 8% believe that it generates the most ROI as compared to other marketing strategies leveraged by them.
Being in a world that thrives over social media is hard enough, let alone staying updated. However, the most exciting thing about marketing as a field is the dynamic nature of trends. With the new year, a lot of trends are already on their way out while a few trends have found their shelter. Let’s try to stay relevant, so that our strategies are in line with this fast paced world.