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Top Email Marketing Providers for Your Email Marketing

Taking the first right steps is essential for any marketing strategy. Similarly, in the email marketing context, choosing the right email marketing software holds great significance in achieving business success. Email marketing softwares offer features like design tools, content personalisation, automation capabilities, and more.

They help organise and manage your email marketing strategy and retain and strengthen customer relationships with current and prospective customers. Furthermore, these softwares allow you to carry out A/B Testing and keep your customers engaged.

Let’s have a look at some of the most common and preferred email marketing providers used by businesses across industries.

• Mailchimp
  
  • Free email marketing service plan
  • Allows easy drag-and-drop email builder
  • Easy autoresponders
  • Provides contacts segmentation
  • Simple analytics tracking
  • Allows integration with WordPress, Magento, Shopify, etc.
  One of the main reasons that Mailchimp is a popular choice is it offers a full range of services free of cost. It allows users to send up to 12,000 monthly emails to 2,000 contacts and its paid plans provide more emails and subscribers.
  
  Mailchimp’s simple user interface makes it easy to operate for new and seasoned marketers. Along with that, it also provides A/B testing, personalised content, prebuilt and custom list segmentation options, and more. If your goal is to launch your marketing campaign across channels then Mailchimp is the right fit for you as it also allows scheduling social media ads.
• Constant Contact
  
  • Easy to use, especially for beginners
  • 100+ pre-built mobile-optimised templates
  • Real-time results tracking
  • Customised mail automation
  Constant Contact offers more than just email services. The platform allows users to create landing pages, and build an entire website or online store from scratch. Managing social media activity and running ads from the platform is also an additional benefit.
  
  Its email services provide an array of free templates to choose from. Additionally, it allows you to build automatically branded templates according to your website or Facebook page.
• Sendinblue
  
  • Preferred option to grow customer base
  • Provides free forever version
  • Ideal for seasoned marketers
  • Intuitive and simple interface
  • Supports chat & SMS for website leads
  If you have a large business or have a large email volume then Sendinblue could be your best option. This platform only charges you for what you use, which also works in favour of small businesses with a tight budget.
  
  Moreover, Sendinblue offers a full package of sales and marketing tools that facilitate building an end-to-end email marketing strategy. Its features also include laser-focused segmentation, send time optimisation, and an intuitive drag and drop email editor among others.
• Moosend
  
  • Perfect choice for ecommerce
  • Real-time analytics
  • Easy drag-and-drop email builder and segmentation tool
  • Allows cross-sell based on customer shopping habits
  Moosend is one of the affordable email marketing platforms offering automated and interactive emails. Email newsletter campaigns, landing pages, and subscription form can be easily created on this platform.
  
  Its drag-and-drop editor feature allows users to create an email newsletter from scratch, with interactive elements like videos, or use one of the ready-to-use templates.
• HubSpot
  
  • Easy to create and personalise emails
  • Allows mail automation workflows
  • Its apping tool allows better email campaign visualisation
  • Compatible with Marketing Hub and their CRM
  HubSpot is the best option for CRM data-driven email marketing. It’s a free email marketing software with a simple user face. Its features include a range of drag-and-drop email templates, custom templates, and more. Based on different devices, countries, and list inclusion, users can personalise and preview emails.
  
  The platform also offers a wide range of reports to check your email’s performance which further helps you determine what's resonating with your audience and accordingly optimise your strategy.

Choosing the right email marketing platform for your business depends on your specific needs. It could be advanced automation and segmentation capabilities, an array of free email templates, additional tools for multichannel campaigns, etc. Based on the budget, time, and effort that you are willing to invest, select a platform that helps you achieve your business goals. For email marketing expertise or services, contact us!