What does an ideal corporate website look like?
A corporate website is a door to your business. It’s one of the most important aspects of your business’s marketing strategy. It’s important to ensure that you get some things right before you officially deploy your website. Here are some non-negotiable aspects you should pay attention to while building the corporate website of your dreams:
- Good UX & UI - Your corporate website reflects the quality of work you deliver. If your website is well-designed and easy to use, your visitors will be convinced that you make no compromises on quality. A professional looking corporate website is useful in building trust. The best example of this would be CMS. When we designed a site for them, we ensured that we followed a consistent theme that would make navigation easy for users.
- Mobile-friendliness - Over 80% of internet users surf the web on their mobiles. Your visitors will stay on your website provided it is easy to navigate on their phones. If features on your website become inaccessible or difficult to use, they will be more likely to lose curiosity about your work. It's essential for corporate websites to be mobile-friendly so that the potential number of customers doesn’t drop. The site we designed for Balu Forge is an ideal example of a mobile-friendly website.
- Quality content - Good content sells. It is important to know what message you want to convey and how you wish to do so. Avoid the usage of jargon or complicated sentences. Your content should be understandable to a layperson and a business professional alike.
- Employee bios - Employee bios humanise businesses. Corporate websites that showcase their talent and the diversity of their workforce win bonus points. Employee bios are a great way to attract capable job seekers and investors keen on investing in talented professionals. Balu Forge’s website shows how having management bios can back up the credibility of your brand.
- Case studies - Case studies are a mark of your business’s excellence. By showcasing your previous work on your corporate website, you give your visitors proof of your expertise. Case studies are a great way to build credibility. The case study section of our client UPL acts as testimonials for the work they have done in the past.
- Contact information & location - Apart from giving important information, running a corporate website is ultimately about establishing a connection with a visitor. Contact information and business location help people reach out to you in case of opportunities or queries. The BainBridge Navigation’s website footer that we designed gives its visitors all the information they need about their office locations and contacts.
- CTAs Call-to-action buttons are a must for corporate websites to generate leads. CTAs inspire visitors to reach out to you with business proposals, job enquiries and services. Adding CTAs to your corporate website is a great way to reap the benefits of your online market.
- SEO-optimised - The purpose of a corporate website is defeated when someone searches for your company and doesn’t find it on top. This also doesn’t make a strong case in favour of your credibility. SEO-optimised corporate websites can attract visitors easily by being at the top of Search Engine Result Pages. While designing the website for one of our major clients - PwC, our team of SEO professionals collaborated with web developers. This led to 59k+ views on their website.
Ensuring that you hit all the right notes can be difficult on your own. However, to seasoned professionals, it’s a cakewalk. Futuready Media’s web development team has years of experience in developing seamless and user-friendly digital platforms that help businesses attract new clients and investors.
If you need help building or revamping your corporate website, get in touch with us, today!