Which Social Media Platforms Should You Use for Your Business?
Whether you are a seasoned social media marketer or someone hoping to venture into social media marketing for the first time, it is helpful to understand the ways to leverage various platforms strategically. This is crucial in maximising the brand reach on social media and engaging with the right people. Here are a few platforms which can be helpful in promoting your business:
This is the biggest social media platform with more than 2 billion active users every month. It is the home to more than 65 million business pages and 6 million advertisers, which actively promote their business and make it a safe bet to create an online presence here. Getting started on Facebook is easy because almost all formats are received with enthusiasm, be it text, images or videos. Facebook algorithm prioritises content which initiates discussions and meaningful interactions amongst various stakeholders.
Youtube
This is a video-sharing platform which engages users in consuming a billion hours of content every day. A Youtube channel can be created for any brand and updated regularly with unique videos for subscribers to view, like, share and comment on. Owned by Google, it also happens to be the second biggest social media site, and is known as the second largest search engine after Google!
A photo and video sharing social media app, Instagram allows its users to share a diverse range of content such as photos, live videos, stories, and reels. It released IGTV to encourage users to engage with longer-form videos. A brand or a business can opt for an Instagram business profile which provides rich analytics of profiles and posts. This would be key in scheduling Instagram posts using third-party tools.
This is a messaging app used by people in over 180 countries and was initially used to communicate only with family and friends. However these days, users have started communicating with businesses via WhatsApp too. Whatsapp has been revamping itself to be utilised by businesses and create an authentic space to provide customer support, share updates, and facilitate sales.
Irrespective of the platform, it is integral to consider the preferences of the target audience and their level of engagement with different types of content when choosing the right platform for your business. Exploring the available options with a suitable strategy is the best way to go about it!