Why Email Marketing is Important for your Business?
If you are a marketer and you haven’t leveraged the full potential of an email marketing campaign then you might want to reconsider your marketing strategy in order to gain better results.
Contrary to many marketers’ belief of it being an old marketing tool, email marketing is more effective compared to new age marketing channels such as Social Media.
According to Optinmonster, 61% of consumers prefer receiving regular updates and promotional emails from companies they do business with. Hubspot states that 40% of B2B marketers swear by email marketing for a successful content marketing strategy and 73% of Millennials prefer email as a medium to receive communication from brands.
For a marketer, these statistics are hard to ignore. Here are 5 reasons why you should include email marketing in your marketing strategy.
- Reach
Every person you come across has at least one if not multiple email accounts. This creates a great scope for marketers to easily reach out to prospective and existing customers. Email marketing enables a business to share updates or messages in real time and facilitates two way communication as compared to traditional channels. People often use their email ids on multiple devices which makes them more accessible to check emails and reply to them.
Moreover, email marketing delivers your content to nearly 90% of your subscribers, while social media namely Facebook organically delivers to only 5% of your followers (Statistics courtesy - Agora Plus). A study shows that 60% of online marketers believe email marketing outperforms social media.
With the help of email marketing, businesses drive more traffic and gain direct conversion as compared to social media. - Better ROI
Email marketing has a higher ROI compared to any other marketing strategy as its main aim is to drive conversions for the business. On average, the conversion rate of Email Marketing is 30 times what we spend.
56% of marketers state that email marketing is the biggest factor in their business’s ROI and by exercising segmented email marketing campaigns, businesses have gained around 760% increase in revenue as per Hubspot.
At the end of the day, what matters in business is ROI and the cost of opportunity. From the business point of view, it's wise to invest in a strategy that gives the best returns and email marketing always comes through. Email marketing is cost-effective, easy to practice, and results in better conversion if the content and design compliments the message and speak to the audience. - Preferred mode of communication
Email is the preferred mode of communication - at least 88% of consumers check their email on a regular basis as stated by Snovio Labs. Email allows users to have a better record of conversations and forward messages and communicate with people around the world anywhere and any time at free of cost.
In email marketing, the user determines when and whether he/she wants to engage with the email based on his/her convenience unlike the sponsored or unskippable ads on the internet which may feel intrusive. - Email is a clear sign of interest
When a customer signs up to your email list or gets in touch with you proves that he/she has some interest in the products or services you provide. Email marketing provides a filtered audience and facilitates a brand to persuade those users and convert them into leads or sales. Moreover, email marketing is also used to educate the users and boost brand awareness among prospective customers and people alike. - Effective channel across businesses
Email Marketing is a channel that is used by all businesses, whether B2B or B2C. It reaches out to the targeted audience of both B2C and B2B businesses. Furthermore, email marketing can be used to develop a relationship with all the contacts rather than focusing on hard selling.
We believe it’s safe to say that email marketing is very much alive and for decades has presented a number of opportunities to businesses regardless of its size and industry. Whether it's reaching out to your audience, increasing leads and sales, building relationships with customers, etc. Email marketing proves to be one of the most effective tools for marketing your business.