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Words That Sell: Creating Remarkable Website Content

With 1.7 billion websites on the Internet as of 2020, the importance of good content creation for a website cannot be undervalued. If design is what hooks a user on the landing page, the quality of content decides how long she will stay. Thus, having a solid content strategy in place is of prime importance.

“Content is the reason search began in the first place” ~ Lee Odden

In this blog, learn from the content experts at Futuready Media about how we not just create content, but curate it for our clients’ brands. From websites to social media, we work by developing strong, client-focused strategies for content curation.

Here are the steps to get you started -

  • Identify your unique value proposition
    This is all about addressing your clients’ pain points, goals, and concerns. The content must include the why and how of the firm, explain the services, and how they provide value to your client’s customers.

    You can also focus on client education. Bringing clarity for your potential clients on industry topics, demonstrating subject matter expertise, writing about industry or company news helps build trust with your client. Bringing value to your client, also helps them grow confidence in your service offerings. Thus, it’s important to set apart your unique value proposition.
  • Conduct a website content audit
    Before creating new content, determine what content you already have and where you see holes that need to be filled. What content needs to be re-written and what can be improved?

    To guide you through this, the content experts at Futuready Media help conduct a comprehensive audit for your website content with their experience and expertise. Even solid content ages with time, which is why a website audit is the right way to start.
  • Target each of your personas
    When creating website content, firms often think about what they want to say instead of what their audience wants to read.

    Remember that you have more than one audience, and your website should have content that caters to each one. In addition to prospects, you should create website content that is geared specifically towards clients, prospective employees, business partners, the media, etc.
  • Strengthen your piece with SEO
    67% of marketers say SEO is the most effective marketing tactic. SEO signifies optimizing for the search engine by using relevant keywords. A thorough keyword research followed by distribution throughout the copy is the ideal action. However, do not stuff too many keywords into the web copy.
  • Pointers to keep in mind

    • Your content must also lead visitors and prospects down the sales funnel.
    • A copy of quality will struggle to generate ROI if it fails to connect with the target audience.
    • Avoid using internal jargon, and instead use verbiage that your audience will understand.
    • Map out a strategic content schedule to ensure it all gets accomplished in time.
    • Measure and track performance to keep the content up-to date.
    • Lastly, assign your website’s content in the right hands to ensure all of the points above are taken into consideration.

By following these steps, you’re on a path to creating successful website content that will increase traffic and generate leads for your business. Contact us to get our content experts to develop and implement a robust website content strategy for your brand.