- Build, plan and implement the overall digital marketing strategy.
- Manage the strategy.
- Manage and train the rest of the team.
- Stay up to date with the latest technology and best practice.
- Manage and oversee various digital marketing channels.
- Measure ROI and KPIs.
- Prepare and manage the digital marketing budget.
- Oversee all the company's social media accounts.
- Suggest activities for improving the quality of online content.
- Track and measure SEO and Google Analytics metrics.
- Build an inbound marketing plan.
- Research and forecast future sales and performance trends.
- Lead, supervise and motivate members of the team.
- Research competitors and provide suggestions for improvemen.
- Keep abreast with industry and market trends and best practices.
