The Approach:

We decided to tackle the brief with a three-pronged strategy using the following vehicles

• Blogs
• Magazine Ads
• On-Site Branding

The Hurdles:

• Blogs: Since supply chain companies resort to using high-competition keywords for their website SEO practices, writing blogs targeting trending topics like cold chain became a challenge.
• Magazine advertisement: Creating a magazine advertisement that displays information about the client was Challenging in terms of covering the services in a small area and communicating all of it effectively.
• Banners: The banners didn’t stand out effectively, they had to cover a variety of information and it all had to be done in various sizes while maintaining Uniformity.

The Solutions:

• Blogs: We incorporated both the High and Low competitive keywords into our blog and delivered articles that established the brand as a thought leader.
• Magazine Advertisement: The Final Ad looked structured and minimalistic in design and had crisp information, in a structured manner.
• Banners: With the brand guidelines in mind, we zeroed down to using blue for the banners. And we delivered various sizes and units which included the warehouse unit banners and machine branding banners.

The Outcome:

• The Website’s organic ranking went up, they were positioned as a thought leader and its services were communicated effectively through minimum efforts or volume or spending in ads and the brand got a very clean, branded and more organised warehouse.