DIGITAL

The BNK GROUP

Luxury Interior Design Firm

The BNK Group is an architecture and interior design firm, founded in 2005. It is one of the top architecture and interior design firms in Mumbai catering to high net-worth individual (HNI) residences, villas, and hospitality projects for the last 15 years. Over the years, the group has successfully diversified into various portfolios related to the design industry.

The BNK Group was struggling to garner website visits with a dated design and poor user experience and to create an overall strong brand presence online. To become the most preferred choice for luxury living and create aspirations amongst the target audience, Futuready Media team designed and developed a UI/UX website on CodeIgniter. We ensured that the brand’s simple and elegant style is reflected in the design. Additionally, we leveraged our design expertise to feature project lookbooks on the website.

As SEO was a new avenue for the group, our team began with an effective SEO plan and executed it with On-Page and Off-Page SEO. Based on the competitive analysis, our social media strategy emphasised providing project details and explaining the team’s process, challenges, and solutions shared by the brand.

Within 6 months, our digital strategy resulted in 142% and 35% growth in Instagram and Facebook followers respectively, while website performance score showed a 73% improvement and organic traffic increased by 20.6% in 3 months.