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Mahindra

Amplifying the brand message via short video

Mahindra Finance commenced its journey in the rural non-banking industry and slowly positioned itself as a preferred lender to rural and semi-urban India. When the company wanted to aggressively target its fixed deposit interest rates at the urban audience, it chose TV sponsorship as the perfect vehicle.

We understood the need to communicate the brand's USP of its 25-year-old legacy & safety and created a high impact campaign for TV and Digital Display Advertising. This focused on informing and educating the audience about the client’s highest safety rated fixed deposit.The advertisement was produced in a record time of 2 weeks through a clean design and the perfect blend of brand colours.