WEBSITE
Tata Group
Helping an icon maintain it's status as the world's best.
The TATA Communications team at Rwanda needed a video for a pitch presentation within 48 hours. Getting an American voice artist on board to record the script within 12 hours was an additional concern.
We took up this challenge and worked 15 hours a day over the weekend. Due to the collaborative efforts from both teams, seeking feedback and getting timely approvals was done smoothly. Upon the approval of all the required video elements by the client, our team worked diligently to put the video together. Our American voice-over artist was equally supportive by delivering the voice-over in about 8 hours despite different time zones.
This project enabled us to showcase our tremendous teamwork across all stakeholders. We were successful in delivering a great video in time and delighting the TATA team with our efficiency and creativity.
SERVICES
Website Design
Website Development
Content Management Systems
Responsive Design
Tata International's premium bicycle brand wanted a real-time connect with the audience through social media. The brief was to mark the presence of the brand among the millennials, who avoid watching ads and at the same time develop and implement ways to engage them through organic content.
It involved analyzing topics of interest to the targeted group and creating posts that could develop the connect well. The content revolved around some trendy products, bike trips, outdoor adventures, bike gear and a lot more. The thought and tonality of each creative was designed keeping in mind the synchronisation between the brand and the viewers, thus striking the right chord.
For Tata Sampann, a brand of Tata Chemicals, we worked on a comprehensive search engine strategy through the website, page taxonomy, navigation, and site search to help connect its customers to products that meet their needs. Our technical SEO solution worked on taxonomy, pagination and prioritisation to improve organic sessions by 215% in a span of 6 months.
When Tata Group decided to tap into its 700,000 employees with a group wide loyalty program, it looked for a partner agency who could help it with ideation, digital marketing & advertising, UI / UX design, and communication development. The Tata Shop Share Smile program has been a feather in the cap for us, bringing sizeable incremental revenue for the client.
