WEBSITE

UPL

Helping an industry leader embark on digital transformation

UPL helps farmers grow more in a way that’s better for the planet. As part of their core communication upgrade - they are undertaking a digital transformation of their brand — UPL asked us to reimagine and build their digital marketing platform, as well as their global website.

Using a small cross-discipline team working in an agile method, we completed qualitative and quantitative research, both domestically and across 6 continents across the globe. This enabled us to build their online communication platform, set up and manage their online presence through their social media pages and successfully launch digital campaigns. We continue to work with them on an ongoing basis to iterate their brand, optimize their platforms, build functionality and manage their digital campaigns.