Schindler
Boosting the Future of Mobility, Visually!
The Company That Moves People Through Buildings Needed to Move People Digitally Too
Schindler has been engineering elevators, escalators and moving walkways since 1874. It operates across more than 100 countries and its products are embedded in the urban infrastructure of cities around the world. When you take an elevator in a major commercial building or an escalator at an airport, there is a meaningful chance it was made by Schindler.
The brand's reputation in the industry is strong. But reputation alone does not generate digital engagement or build the kind of online presence that influences architects, property developers and facility managers when they are specifying mobility solutions for new buildings. That required a proper content programme.
Telling the Story of Urban Mobility
Communicating Schindler's innovation and sustainability story through compelling visual content, reaching the specific professional audiences that make or influence decisions about elevator and escalator specification, was the core objective.
The content strategy was built around the idea of urban mobility as a genuine design challenge rather than simply an engineering one. How do you move tens of thousands of people through a building every day efficiently, safely and in a way that enhances the experience of the space? Schindler's answers to that question were the raw material for the content programme.
How we
solved it.
See it
in motion.
The Schindler
outcome.
The content programme did not just build awareness. A digital presence that will continue to serve Schindler's commercial relationships long after the initial production period is what it actually built, the same long tail value behind Hafele's product video library for architectural hardware and TotalEnergies' brand filmmaking in the energy sector.