Influence with influencers
The increasing populace of influencers on social media platforms like Instagram, Whatsapp, Facebook, Twitter and LinkedIn has added another dimension in the world of digital marketing.
Brands have now started collaborating with influencers to market their products and services. This win-win situation enables brands to market themselves in an influencer’s already established online community, while influencers earn a certain incentive for promotions.
Futuready loves collaborating with influencers and bringing your brand to the forefront. We believe that growing together with influencers and micro-influencers in your industry is the fastest way to outdo your competitors.
Why collaborate with influencers?
Build your
brand’s credibility
Influencers have a dedicated fan following established through months or years of consistent engagement. You can be rest assured that your brand’s image will be appraised by the loyal followers of the influencer and will in turn add to your credibility
Direct exposure to an established community
Unlike building your own following from scratch, collaborating with influencers gives brands opportunities to engage with an already established target audience. This reduces the amount of time and resources which would be otherwise needed to build your consumer base
Generate leads
& revenue
By collaborating with influencers relevant to your brand’s industry, you can generate leads about the target audience and increase your sales over time
How we help you connect with influencers
Paid
- By choosing paid influencer marketing, brands agree to pay a fixed incentive to influencers for promoting their products or services on their social media outlets.
- Paid influencer marketing is usually suitable for medium to large scale businesses that are ready to collaborate with the industry’s best.
- Although paid influencer marketing may come at a greater cost, reaching a wider audience becomes easier thanks to their huge following.
Barter
- By choosing barter influencer marketing, brands agree to give influencers free goods, services or special benefits in exchange for the brand promotion.
- Barters make up for a low-risk symbiotic solution to expanding your sales while also adding the influencer to your list of customers.
- This is more suitable for small-scale businesses that are ready to collaborate with micro-influencers.