Godrej Korber
Click. Convert. Deliver
Getting in Front of People Who Actually Make the Decision
Godrej Koerber builds and deploys warehouse automation and intra logistics technology for large enterprises. It is a genuinely sophisticated product that involves significant capital expenditure, extended implementation timelines and decision making processes spanning multiple senior stakeholders from operations, technology and finance.
Generating qualified leads from the right people at the right kinds of companies across eight markets, without inflating cost per MQL past the point where the programme stopped making commercial sense, was the precise task at hand.
Volume Without Value
The campaigns running before the rebuild were generating volume. Forms were being submitted and demo requests were coming in. But when a proper qualification filter was applied, the economics looked very different. The companies submitting were often too small for Godrej Koerber's enterprise focus, and the seniority levels weren't matching the actual buyer profile. Cost per truly qualified lead was considerably higher than the headline figure suggested.
The targeting was too broad. LinkedIn was using industry level filters rather than account based and role based ones. Google was capturing awareness stage traffic with no near term procurement intent at all.
How we
solved it.
The work,
in view.
The Godrej Koerber
outcome.
ROAS on LinkedIn campaigns reached 4.2x. Qualified lead volume grew by 62%. Cost per MQL fell by 35%. The most telling feedback, though, came from the sales team itself, who began describing the leads differently: higher seniority, better company fit, further along in their own decision process before the first conversation even happened.
That shift in vocabulary is what turns digital marketing from a cost line into a genuine commercial asset, the same transformation we engineered for HCL Technologies across 12 global markets and for Fourth Partner Energy's infrastructure sector audience.